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Concept projectReal estate · Real estate

Atlas Residences

Listing search and project microsite for a residential developer.

Concept project: a demonstration designed by Arcform to show our approach. It is not a client commission, and the brand and figures are fictional.

The concept brief

A residential developer has three projects and depends on property portals for leads. It wants its own premium presence, searchable inventory and a site-visit flow that captures qualified enquiries.

The approach

  1. 01

    Search that respects intent

    Filters for budget, configuration and possession date sit up front, with results that update instantly.

  2. 02

    Project storytelling

    Each project gets a microsite-style page: location, amenities, floor plans and progress.

  3. 03

    Qualified leads

    Site-visit requests capture budget and timeline so the sales team calls the right people first.

Main functionality

  • Listing search & filters
  • Floor-plan galleries
  • Site-visit booking
  • EMI calculator
  • CRM integration
  • Listing admin

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