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Concept projectHealthcare · Healthcare

Kinetic Physio

Clinic website with practitioner profiles and online appointment booking.

Concept project: a demonstration designed by Arcform to show our approach. It is not a client commission, and the brand and figures are fictional.

The concept brief

A physiotherapy clinic with four practitioners spends hours a day on booking calls. It needs a calm, accessible site where patients understand treatments, choose a practitioner and book a slot themselves.

The approach

  1. 01

    Reassuring, not clinical

    Soft colours, plain language and real practitioner profiles build trust before the first visit.

  2. 02

    Booking in three steps

    Treatment, practitioner, time — with clear durations and what to bring.

  3. 03

    Accessible by default

    Large tap targets, high contrast and readable type for patients of every age.

Main functionality

  • Online booking
  • Practitioner profiles
  • Treatment guides
  • Email reminders
  • Patient resources
  • Accessibility-first UI

Planning a healthcare website?

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